Completed: A Landmark Mixed-Use Project

Set along the historic canal in Brent’s Alperton Road regeneration area, 100 Beresford Avenue is the latest London address designed by HWO Architects for Woolbro Group — a project that thoughtfully weaves together place, purpose, and architecture.

The development comprises two striking buildings that frame a landscaped pedestrian avenue with direct views onto the water. The design draws on both the industrial past and the area's dynamic future — blending a London factory-inspired aesthetic with clean, contemporary lines.

The commercial podium, clad in deep grey render with crittal-style doors, will house 12,000 sq ft of light industrial space, creating a vibrant home for creative businesses and makers. Above, the residential element features delicate brickwork and steel balconies, offering 100 new homes for social rent and shared ownership — making a meaningful contribution to London's housing needs.

Unanimously approved by Brent Council in December 2020, the project reached completion in October 2024, marking a milestone in Brent’s transformation.