100 Beresford Avenue

Nestled on a canal site in Brent, in the heart of the Alperton Road regeneration area, 100 Beresford Avenue is the latest London address signed by HWO architects for Woolbro Group. Inspired by the canal setting, the two buildings frame a planted pedestrian avenue affording views onto the canal. Oscillating between a London-factory look and extreme modernity, the proposed materials address the two different uses: deep grey coloured render and crittal-style doors for the commercial podium, delicate brick patterns and steel balconies for the residential above.

With 12,000 sqf of light industrial spaces for creative businesses and makers, the commercial element will bring life to the development which will also create 100 social-rent and shared ownership homes for Londoners. Our planning application was approved unanimously on the 9th December 2020 by Brent Council and the works completed in October 2024